As Marketing Manager, I managed the company’s direct mail advertising and promotional campaigns.

 

Editorially, I wrote copy for print (direct mail packs, brochures,
trade publicity, book covers) and web (newsletters), selected images, and collaborated with the designers on the final artwork.

 

Production-wise, I set campaign schedules, bought print and media, and contracted designers, printers, photographers, repro and fulfillment houses, and advertising agencies.